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In a similar fashion to my previous article post, I wanted to take a look at AP News, specifically to analyze their article titles on the Disney/DeSantis situation. While I was looking through the News tab on Google for this topic, I found a lot of articles posted by them. I'm not entirely sure how the Google algorithm works, but it's not in chronological order, so my next assumption was the top suggested articles are the most relevant currently. If this is true, then that means AP News is getting a lot of traction on their site, specifically for this topic. So let's take a look at their article titles and analyze why people are clicking on them!
Unlike Inside the Magic, AP News is not a Disney-oriented news website. They post about all types of news topics. These topics include World, U.S., Politics, Sports, Entertainment, Business, Science, Fact Check, Oddities, Health, and Climate news.
When analyzing Inside the Magic's article titles, I used their personal search function and found the most popular articles that way. This time, I will be choosing the first three AP News articles that appear under the News tab on Google with the search "Disney and DeSantis."
These three articles include:
"Morale is down and cronyism up after DeSantis takeover of Disney World government, ex-employees say," posted on November 6, 2023, and written by Mike Schneider
"Disney warns that if DeSantis wins lawsuit, others will be punished for 'disfavored' views," posted on October 30, 2023, and written by Mike Schneider
"Disney says DeSantis-appointed district is dragging feet in providing documents for lawsuit," posted on October 27, 2023, and written by Mike Schneider
In an attempt to mix things up, I will be analyzing these articles individually, instead of collectively.
The first article listed above has the following key words and phrases: "Morale is down," "Takeover of Disney," and "ex-employee's." I find the phrase "Morale is down" interesting because it might be influencing how reader's feel about the situation. They might begin to feel at a loss over the situation, as well. This article title is also interesting because it mentions ex-employee's of the Walt Disney World Co. As a reader, I myself am wondering are these ex-employees because of the ongoing dispute? How long have they been ex-employee's, and if they no longer work for the WDW Co., how do they know the morale is down? All of these are reasons I would click on this article.
The second article has the following key words and phrases: "Warns," "Punished," and "Disfavored views." These are all really negative words, suggesting an article with interesting but dis-heartening news. It's also interesting how they phrased it that Disney is warning DeSantis. I've noticed this trend a lot from all types of articles - the use of Disney and DeSantis is very pointed and intentional.
Honestly, the last article didn't have any words or phrases that stood out to me like the other one's. The title is very straight-forward and appears to just be providing a hint at the news you can read about in the entire article. I'm not sure why it showed up on the first page of news concerning this situation on Google, especially since it's the oldest article I referenced. My best guess is because it references the lawsuit, which is a hot topic.
What key words or phrases from these articles stood out to you? Would you click on these?
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